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Brand Elections is an annual marketing research study conducted by Bullseye Communications and MEMRB Pakistan.〔(Brand Elections 2010 on PakMediaBlog ), A review of the marketing research on a local marketing forum.〕 The research aims to identify the top brands operating in numerous Pakistani industries by polling a section of the society as a sample on different measures of brand impact. Research It is a representative sample based survey which aims to ascertain the power of brands for the urban population of Pakistan. From the consumer’s standpoint, it is an attempt to create a genuine marketing industry barometer for brands which is powered by the Consumer Multimedia Index initiative, a research project being carried out by the Pakistani Advertisers Society. The Brand Elections research covers 10,000 respondents across all socioeconomic classes through 50 urban cities of Pakistan. Over 3500 brands are featured in the study, belonging to 50+ industry product and service categories. The study identifies Overall 100 Top Brands, Top 10 Brands by 50+ Categories, Top 20 Brands by Target Audience, and Top 10 Brands by Region. Methodology The Brand Elections Project is built on Consumer Multimedia Index (CMi) which aims to become the Pakistani marketing industry’s ‘common currency’ with regards to statistical research. The imperatives of this study include universe representation, reliability of results, quality assurance mechanisms and wide information coverage. Elections Geographical Coverage The research is limited to Urban Pakistan where a population proportionate sample of 10,000 respondents has been ascertained from 50 Cities (15 Key and 35 Rest of Urban). Voters Profile Both Males & Females aged 12+ belonging to all Socio-Economic Classes are covered in the survey to vote for their favorite brands. The sample is designed to match the universe characteristics by gender, age, SEC and geographical proportions in order to make the results nationally representative in all aspects. About Candidates Approximately 3,500 brands of 50+ product categories took part in the process. The researchers behind the project claim that the selection of categories was aimed to ensure that it represents all walks of life. These 50+ categories represent the following broad areas in order to cover the entire spectrum of consumer interaction with various brands • 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Brand elections」の詳細全文を読む スポンサード リンク
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